Job Details
Position: Marketing Specialist
Location: Remote
We are seeking a dynamic Senior Sales and Marketing Specialist to join our team. The ideal candidate will be responsible for developing and implementing marketing strategies to drive sales growth and increase brand awareness. This role requires a blend of sales expertise and marketing creativity to achieve business objectives.
Essential Functions
- Assist with planning and development of Company’s IVD business division marketing strategies, communications, product marketing, product awareness strategies, and public relations activities.
- Track and report activities and results using appropriate metrics and analytics.
- Recommend and optimize campaigns and marketing plans on a quarterly basis, or as needed.
- Develop and nurture KOLs to increase support and awareness of Company products.
- Provide competitive gap analyses and product messaging, product positioning to support commercial goals.
- Work with cross-functional teams and commercial teams to develop and execute integrated sales and marketing plans that support commercialization goals that are on strategy and align with the product narrative and corporate objectives.
- Manage and maintain listing of potential sales leads, identifying areas of improvement, as necessary.
- Monitor, support, and report distribution partner activities.
- Responsible for external marketing communications through various platforms for demand generation, lead qualification and nurturing, branding, and public relations.
- Prepare and give scientific presentations about Company products, as needed.
- Assist the Product Development and Sales teams with various projects, such as virtual events, content development, and video production.
- Maintain brand standards and ensure compliance across all marketing and communication channels.
- Develop and maintain strong relationships with industry associations to enhance brand visibility and expand network.
- Support HQ marketing activities such as overseeing tradeshow, promotional, and marketing materials.
- Write and oversee the creation of press releases, case studies, training materials, and all marketing copy.
- Monitor and report on marketing activities.
- Conduct market research, focus groups, and surveys.
- Advanced Degree (MS, MBA, Ph.D.) preferred.
Qualifications
- Bachelor’s Degree in a biological science field.
- Advanced Degree (MS, MBA, Ph.D) preferred.
- 3-5 years experience in a marketing role, preferably related to coagulation or hemostasis.
- General understanding of all major marketing principles; including but not limited to content marketing, lead generation and nurturing, trade shows, digital marketing, public relations, and social media.
- Experience in sales preferred.
- Experience with in vitro diagnostics strongly
- preferred, especially IVDs related to coagulation and hemostasis.
- Strong quantitative and analytical skills.
- Ability to effectively utilize Microsoft Office Software.
- Ability to partner effectively with cross-functional teams.
- Proactive, self-motivated individual able to work on self-driven projects, manage deadlines, and prioritize projects; ability to manage multiple projects simultaneously.
- Excellent interpersonal skills to build consensus and influence.
- Talent for visual communication and display of complex information in graphical forms across multiple platforms.
Physical Demands
- Ability to lift 50 pounds, occasionally.
- Maintain a professional appearance and provide a positive company image to the public.
Working Conditions
- Remote office environment with periodic visits to the main office.
- Maintain a professional appearance and provide a positive company image to the public.
If you are a results-driven individual with a passion for marketing and sales, we invite you to apply for this exciting opportunity. If you would like to apply for this position, please fill out our online job application form.